We could give you the rather lame, long-winded explanation of where the name came from and a silly pun that was made, in all likelihood, from slight dehydration as we navigated our way to THE WAVE just across the Utah border into AZ, but that’s not really that important.
What is important is why we keep it going. Why we continue to invest in the project and designs and website. I’ve always believed a persons motivation to continue working on something, especially when it’s not easy, outweighs why they started in the first place.
It’s not because we want to build an empire or run a brand. We don’t even want to be a millionaires or a celebrities. We want to live a life of collaboration and community. We want an income that will allow us to travel and see the world around us, not the walls of an office.
We are happiest when creating and spending time with open minds, warm hearts, and other like minded people. We want this brand to help us do that for a living and love you for helping make this a reality.
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